RATIONALE
Mary Giuffre a producer and I created the overall look and animation technique for this kid's self-help series. I then generated the name:
3D Pict-o-mationTM
to best describe what I call -
"an emotional comic strip" style.
It's based on years of research by children's experts who find that fast moving pictures actually contribute to Attention Deficit Disorder (ADD).
Existing and recent research along with the letter seen at the bottom continue to bare this approach out.
My own television and animation experience is - children (and adults) pay attention and learn more when they are given the opportunity to study an image while listening to instructions or rationale.
I wanted to put it to the test and it has been an overwhelming success.
Echart Tolle in A New Earth cautions against watching programs and commercials that assault you with a rapid succession of images that change every two or three seconds or less, as this is largely responsible for attention deficit disorder. He says this short attention span inhibits what you do and lacks quality, because quality requires attention.
The work of writer and laparoscopic surgeon Dr. Leonard Shlain inThe Alphabet versus the Goddess describes the current movement in history as one in which culture is moving from left-brain dominance to right-brain prominence.
With his doctor's understanding of the workings of the brain, he says that information technology, especially video, is changing the way our brains process information and form impressions. He states it also represents a basic turning away from the competitive and exclusive sense of "divide and conquer" to the co-operative sensibility of
"create and unite."
This letter
from the parents of twins with ADD (who took home a DVD, not being able to sit through any focus groups), pleasantly validates our underlying principle.
"We wanted to send you a letter to commend you on your work on the "Disobey" story. I have three year old twins who barely sit still for a second unless something really captures their attention. Initially one of my boys, William, got a sneak preview of the DVD at Christmas time. William in a room full of interesting things and interesting people sat quietly through the "Disobey" story and told us it was a good movie. A month later William and his twin brother, Benjamin, viewed the DVD together. We were pleasantly surprised to see both boys equally enjoying the show. They both were able to convey the key messages of the story and have had plenty of discussions since on what is good behaviour and bad behaviour. Thank you for the opportunity to see the DVD. We are very excited to see what you have coming up next! "
Yours truly,
Ric and Molly _____, Camp Directors and parents of 3yr old twins.